All publications relating to ‘IP & Technology’
Quick tip for protecting your brand — domain names
With consumers relying more and more on the ability to research and buy products and services online, retailers are under considerable pressure to reconfigure their business plans in response. Online shopping is now mainstream and businesses must maximise their online presence in order to compete effectively. Domain names are a critical part…
Google’s new AdWords policy means trade mark owners must be more proactive
In brief From 23 April 2013, Google will no longer prevent users of its AdWords programme from using another party’s registered trade marks as keywords in China, Hong Kong, Macau, Taiwan, Australia, New Zealand, South Korea, and Brazil. Whilst this brings Google’s AdWords policy into line with other jurisdictions worldwide…
Gaga goes gaga over Goo Goo
In Brief Last month the controversial and highly successful singer and songwriter Lady Gaga successfully stopped the creators of animated children’s character Lady Goo Goo and the successful children’s phenomenon, Moshi Monsters, from promoting and releasing a song entitled “The Moshi Dance” on iTunes. Lady Gaga enforced her exclusive rights in…