“Swaab is the new name of the firm formerly known as Swaab Attorneys, a change that came into effect earlier this week.”
Lawyers Weekly have covered the Swaab brand refresh in an article titled ‘Mid-tier firm rebrands with new name.’ The article includes an interview with Mary about the importance of the changes, and what this means for the firm.
See following an excerpt:
Speaking to Lawyers Weekly, Swaab managing partner Mary Digiglio said this change in Swaab’s brand identity was symbolic of the firm’s continued evolution.
“We’re an innovative firm always looking to improve, and the change has been the culmination of continuous review, which combines feedback received, our growing position in the market place and our desire to create a greater user experience in line with our strategic direction,” she said
You can read the full article here.
If you would like to republish this article, it is generally approved, but prior to doing so please contact the Marketing team at marketing@swaab.com.au. This article is not legal advice and the views and comments are of a general nature only. This article is not to be relied upon in substitution for detailed legal advice.
Introduction Brands are an intellectual property asset. Unfortunately they rarely appear on a company’s balance sheet. As a consequence, brands may often…
In Brief In the course of doing business, you are not allowed to engage in misleading or deceptive conduct. But…
Lawyers Weekly have covered the Swaab brand refresh in an article titled ‘Mid-tier firm rebrands with new name.’ The article…
