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With the lat­est legal devel­op­ments, leg­is­la­tion changes and case precedents. 

Brands as a Legal Asset

Intro­duc­tion Brands are an intel­lec­tu­al prop­er­ty asset. Unfor­tu­nate­ly they rarely appear on a com­pa­ny’s bal­ance sheet. As a con­se­quence, brands may often…
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