In the News
Swaab Attorneys launches a new look and a new name
The partners of the firm are proud and excited to announce that from Monday 24 September 2018 the firm will…
The partners of the firm are proud and excited to announce that from Monday 24 September 2018 the firm will be renamed Swaab. This name change will also include a new logo, website and refreshed brand.
The partners of the firm are proud and excited to announce that from Monday 24 September 2018 the firm will be renamed Swaab. This name change will also include a new logo, website and refreshed brand.
The Swaab brand has been evolving since the firm was first founded by Fred Swaab back in 1981. It represents Swaab through its collective values, actions, people and clients alike. The Swaab refresh was the result of a consultative, creative and technical endeavour designed to maintain and leverage the firm’s strong brand equity, while also empowering it to deliver on its strategic vision for the future.
Swaab maintains its core focus on client experience and service, accessibility and practical delivery of legal services. Swaab will continue to be a hub for the entrepreneurial ecosystem, innovation, family business, SMEs, corporates, high-net-worth individuals and government clients, through its offering of both full-service Commercial and Family law services. A significant factor to Swaab’s success has been its paramount commitment to its people and clients, and through living its values of: Commitment, Integrity, Excellence, Generosity of Spirit, Unity and Innovation. This will continue.
Stay in touch via our social channels, Twitter @SwaabLaw, Facebook @SwaabLaw and LinkedIn, Swaab.
If you would like to republish this article, it is generally approved, but prior to doing so please contact the Marketing team at marketing@swaab.com.au. This article is not legal advice and the views and comments are of a general nature only. This article is not to be relied upon in substitution for detailed legal advice.